Want to see more results from your go-to-market strategy? Ignore your "total addressable market" and focus all of your efforts on the people who are most likely to say yes!
That's what an ideal customer profile (ICP) is - it's the people most likely to say yes today. The process of creating your ICP can be difficult if you don't know where to start.
Our Ideal Customer Profile (ICP) template includes everything you need to create amazing ICPs for your company, including:
- Detailed definitions and instructions for each part of the ICP
- A simple format for brainstorming an initial set of ICPs
- A guide to prioritizing and organizing each of your ICPs in detail
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